Frozen Dessert Institute - L.A.W Enterprises

The Frozen Dessert Institute has been running monthly courses to assist attendees in opening and running frozen dessert stores for about 10 years. The courses initially commenced and ran monthly in Michigan; in October 2005 FDI was moved to its current facility at the Silky's Frozen Custard Store, which is located at 15069 Manchester Rd, Ballwin, MO 63011, in the West County of the Saint Louis area. Over the years the FDI has trained over 750 people and has helped in the establishment of hundreds of frozen dessert stores, both in the US and around the world. The FDI has been attended by students from all over the US and from as far away as Australia, Korea and South Africa.

Staff from the FDI continues to support their students with advice and training techniques designed for store monitoring and growth.

The course is divided into theory and practical sessions dealing with the following topics;

Store location, layout and design
Customer characteristics and identification
Basic business management and administration
Staff location and hiring techniques
Marketing and promotion
Off site set up and sales
Health issues
Costing & financial analysis.
Ice cream defect analysis and remedy
Guest speakers from leading industry experts, including dairy mix and vanilla companies as well as the US Small Business Administration.

Assembly and disassembly of custard machines, and batch freezers.
Running and suspension of fresh frozen custard, gelato, and other frozen dessert specialties
Formulation and running of different recipes
Use of blast freezers, display cabinets and dipping cabinets
A blind taste test
Portion control, scooping cones and hand packs.
Making waffle cones/baskets, sundaes, shakes and other frozen dessert specialties.
Making Italian Ices, sorbets, gelato, and hard scoop ice cream
Batch freezer techniques and,
A guided tour of frozen custard and gelato stores throughout Saint Louis.

We supply a manual full of practical information and examples, of which we only have time to go over a quarter of the information in class time. We also provide you with a vendor information pack, providing you with a full range of suppliers for the ice cream and frozen dessert industry. State of the art equipment as well as marketing and menu examples from actual stores assists in providing expert training in current industry trends.

You need only bring yourselves along to the first day of class. Manuals, pens and all other needs will be provided. The dress is casual.

Please contact us at info@lawenterprises.biz for course schedule and cost. Discounts are available.